Behind The Ad: Why Research is Key to Advertising Campaign Success

Guest: Chris Cantrall, Owner New Orleans Perspectives Host: Olivia F. Scott, Asst. Professor of Advertising Loyola University New Orleans School of Communication and Design

This episode of Behind The Ad explores the need for ad campaign measurement, market research methodologies, and insight into research tips & best practices.

Cantrall owns the leading market research agency in New Orleans.